Whilst at university, I was involved with the Leeds Tab, the relatively famous nationwide online publication. I pitched a handful of unique articles which, in turn, gathered thousands of genuine views, reads and shares across social media.

With most of these pieces, I have developed them right from the start – creating the idea, discussing them with editors and working with them right until publishing. I understood the importance of tone of voice, in this case often humorous rather than informative. These tone of voice skills are perhaps my most invaluable; being able to adapt my tone of voice for the brief in hand is endlessly useful when copywriting for a variety of brands and products.

With most of these pieces, I have developed them right from the start – creating the idea, discussing them with editors and working with them right until publishing. I understood the importance of tone of voice, in this case often humorous rather than informative. These tone of voice skills are perhaps my most invaluable; being able to adapt my tone of voice for the brief in hand is endlessly useful when copywriting for a variety of brands and products.

The content had to be funny, readable and, a key aspect, shareable. I got inside the mindset of students, namely by being one, and used this to get my content to be relatable to the intended audience. Going forwards, this has meant that I’ve been lucky enough to have a range of audiences for any content I’ve created, meaning I can translate briefs into useful strategy, and in turn, some nice words and content, I hope.