A selection of work from the product-led UAS campaign.

I was the Lead Copywriter at AQA, the largest exam board in the country. I’m a natural storyteller – I’m used to changing people minds, informing them and sometimes even making them laugh with all my work. 

I was head of all things word and copy. The copy strategies I created werethe basis of all copy work around the business.  Everything marketing written by AQA for the public eye, examiners and schools is based on my copy strategy. I often had to pair technical copy with emotive language to increase market share, retain customers and excite.

I worked through campaigns, providing copy to tight deadlines, working around strict academic and legal deadlines, creating a cohesive voice across an entire content and communications plan that requires competent organisation.